Case study

New Angle Beveling

Glass Manufacturing & Fabrication Company

Overview

REAG was engaged by, New Angle Beveling (NAB), a family-owned glass manufacturer and fabricator specializing in Insulated Glass Units (IGU) and tempered shower glass doors to facilitate the sale of their business. The company, founded by Leonard Martell, was passed on to his three children Marc, Greg, and Nanette. After experiencing a broken deal with a family office that backed out three days before closing, REAG successfully repositioned the opportunity and secured a strategic acquisition by Aldora Aluminum & Glass Co. Inc. (Aldora).

Services

Sell-Side: Strategic Transaction Advisory

Industry

Glass Manufacturing & Building Materials

Challenge

The sellers operated an exceptional business built on relationships, trust, and operational excellence, but faced several unique challenges that complicated the sale process:

  • Limited financial tracking and documentation –  The owners’ deep operational knowledge and expertise allowed them to successfully manage the business without extensive financial reporting systems. Operating debt-free, they had never been required to produce detailed financial documentation for lenders or investors, focusing instead on the operational excellence that drove their success.
  • Cultural preservation concerns – As one of the largest employers in their hometown, the family wanted to ensure job security for loyal employees and maintain the business’s local presence
  • Real estate considerations – The family owned the manufacturing facility and preferred the buyer either purchase the real estate or put a long term lease in place to ensure operations continued in their town
  • Previous failed transaction – A family office had withdrawn three days before closing, resulting in significant time and effort invested without result. The sellers were left emotionally drained from the failed process and questioning whether to pursue another sale, having developed reservations about the M&A process after the disappointing experience.
  • Family employment continuity – Other family members worked in the company and wanted assurance of continuing to work for a company their family built from the ground up.

Solution

REAG leveraged its deep understanding of the industrial building supplies sector to develop a targeted approach:

Strategic Positioning

Rather than focusing solely on financial metrics, REAG highlighted the company’s operational strengths, equipment quality, customer loyalty, and cultural differentiation within the glass manufacturing space.

Buyer Curation

Using proprietary deal sourcing methods and industry relationships, REAG identified a narrow list of strategic buyers who could appreciate the business’s unique value proposition beyond traditional financial analysis.

Strategic Buyer Selection

REAG employed a targeted approach, identifying a single strategic buyer that matched the sellers’ refined criteria. The previous failed transaction clarified what the sellers valued most in a buyer, enabling precise selection. The chosen buyer immediately demonstrated cultural alignment by prioritizing discussions about products, operations, equipment, and culture over financial metrics and transaction data.

Market Navigation

REAG addressed market challenges including tariff concerns during due diligence. The company’s domestic production focus and military leadership background provided resilience against trade uncertainties.

Results

REAG successfully closed the transaction with Aldora Glass, a strategic acquirer with a proven acquisition track record. The deal achieved all of the family’s key objectives:

  • Legacy preservation – The business remains in the hometown, maintaining its role as a major local employer
  • Employee retention – All loyal workers kept their positions under the new ownership
  • Cultural alignment – Aldora Glass demonstrated the same relationship-focused, handshake business approach valued by the sellers, speaking the same technical language about “Soft Coat Low E glass and tempering” rather than focusing solely on financial metrics
  • Family continuity – Family members continue in their roles with the company
  • Geographic expansion – The acquisition provides Aldora Glass with enhanced capabilities and expanded geographic reach
  • Timing optimization – REAG’s persistence paid off when they re-engaged with Aldora Glass after the failed transaction, finding the right timing for both parties

The strategic buyer’s industry expertise and multi-location experience allowed them to see past the limited financial documentation and recognize the true operational value and growth potential of the business, creating a winning outcome for our client that met all of the family’s objectives.

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