REAG was engaged by AbrahamLinc, a family-owned flooring supplier based in Bridgeport, West Virginia, to facilitate a strategic exit. Founded nearly 40 years ago, AbrahamLinc had built a regional distribution business with four locations across the Mid-Atlantic and customer relationships spanning 15 states. The company exemplified operational excellence in the building products sector with a Class-A asset profile, top-tier quality, and a niche market position.
Sell-Side: Strategic Exit Advisory
Building Products Distribution
After nearly four decades of building a successful regional flooring supply and distribution business, founder Darren Abraham never envisioned himself as someone who would sell. He always imagined himself as the guy sitting at his desk, so committed to the business that someone would eventually have to pull the pen away from his hands because he was too old to sign checks. But a few circumstances changed in his life, and with that shift came a change in mindset. When it did, Darren recognized that this chapter had an ending, and he wanted to control how that ending played out—for his family, his team, and everything he’d built
Darren acknowledged: “As business owners, we know how to build a business and how to make money. But most of us have no clue about how to get out.”
REAG’s engagement began after AbrahamLinc had completed foundational exit planning work with Premier Path Wealth Partners, a CEPA-led advisory team. The key was building upon that foundation to highlight AbrahamLinc’s strengths—operational excellence, customer relationships, growth plan and depth of the management team—to attract the right buyer.
REAG took a collaborative approach that respected and built upon the groundwork already laid by AbrahamLinc’s CEPA advisors.
REAG spent significant time conducting meetings to understand AbrahamLinc from the inside out. In addition to reviewing financial performance, REAG met with the management team to evaluate their capabilities and identify the differentiators Darren built, including strong customer relationships, scalable processes, and a value-driven culture.
After meeting with the management team, it was immediately evident that they were not only a significant driver of AbrahamLinc’s success, but also held deep personal significance for Darren. Their dedication, loyalty, and contributions were foundational to the company he had built. As a result, protecting the team and preserving their jobs became a key priority throughout the process. Darren felt a strong responsibility to look out for the people who had helped him build the business.
As Derek Wittjohann, CPWA®, CFP® and Chief Operating Officer of Premier Path, reflected: “What really impressed us was REAG’s EQ as much as their IQ. The onsite meeting and ongoing Value Acceleration work we did may not have appeared somewhere on a spreadsheet, but it got all of Darren’s key advisors fully aligned from the beginning. By putting in this work upfront, it revealed their true unique competitive edge which helped tell a better story.”
REAG positioned AbrahamLinc’s strategic value beyond financial metrics, highlighting:
By presenting the company as a fully compelling opportunity from the start, REAG drove strong buyer engagement, fostered competition, and controlled the transaction timeline.
REAG successfully facilitated the sale of AbrahamLinc to All Surfaces, Inc., a ShoreView-backed platform company with 48 locations covering 28 states.
All Surfaces quickly identified the strategic benefits of the acquisition, including accelerated geographic expansion, access to complementary expertise, and a platform for ongoing consolidation in the flooring sector. Most importantly, ShoreView and All Surfaces recognized the value of the team Darren had built. As part of the transaction, the management team signed employment agreements, providing the continuity and security that Darren sought for the team from the beginning. With his team valued and positioned within an organization aligned with the company’s culture, Darren was able to walk away confident that AbrahamLinc—and the people who helped build it—were in good hands.
“I’m extremely pleased with the way this transaction was handled. As business owners, we know how to build a business and how to make money. But most of us have no clue about how to get out. Thank you for protecting me from the sharks. There’s zero doubt in my mind that this transaction was more profitable and less stressful with you than going it alone.”
Darren Abraham, Founder, AbrahamLinc
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