FOR IMMEDIATE RELEASE
February 28, 2008
Mr. Scott Mashuda and Mr. Todd Torquato of REAG in Pittsburgh, attended the event “Breaking News: How to Effectively Get Your Message to the Media” sponsored by the International Association of Business Communicators (IABC) Pittsburgh Chapter and co-sponsored by PR Newswire. The IABC is a network of communication professionals in diverse industries and disciplines that help identify, share and apply the world’s most effective communication practices. PR Newswire is the global leader in news information distribution services. The company has offices in 14 countries and sends customers’ news to outlets in 135 countries in 40 languages.
The local panelists were WPXI’s director of coverage and content John Poister and KDKA’s assistant news director Anne Linaberger. They spoke on a variety of topics including tactics for competing in the breaking news world, the impact of webcasts and podcasts, as well as how to better tailor your message and make it more meaningful.
Thank you IABC, PR Newswire, panelists and fellow attendees for making this event a great learning experience.
For additional information please visit: